Kount Blog
Blog Against Fraud

Apple Pay. Boon for Brick & Mortar, Bane for Online Retailers?

Posted on Thursday, October 2, 2014

While the supersized iPhone and Apple’s newest product took center stage a few weeks ago, the announcement of Apple Pay is arguably the biggest news as it will impact retailers everywhere – even if you only do business online.

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Fight the Race to the Bottom on Interchange Fees

Posted on Thursday, September 25, 2014

Increased federal scrutiny. Expanding responsibility for fraud. Constant competition driving interchange fees down to a fraction. Online payment processors face considerable pressure from sources both inside and outside the payments industry, prompting questions about their business model they’ve never had to face before.

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How [Redacted] Deployed the Most Powerful Fraud Prevention Solution in 60 Minutes. No IT Needed

Posted on Wednesday, September 24, 2014

NOTE: account names have been redacted for privacy/security reasons.

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How Big Data Helps Protect Even the Smallest Merchants Against CNP Fraud

Posted on Tuesday, September 23, 2014

The benefits of Big Data were once reserved only for Big organizations with Big IT budgets. Big merchants. Big processors. Big gateways. But that’s no longer the case. Kount brings the power of Big Data to even the smallest merchants. This blog post focuses on one specific technique for leveraging Big Data: Personas.

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3 Degrees of Separation. And No, Kevin Bacon Is Not a CNP Fraudster

Posted on Thursday, September 18, 2014

In the parlor game Six Degrees of Kevin Bacon, players try to link an actor from one movie to Kevin Bacon in another movie. For example, Elvis Presley was in Change of Habit with Edward Asner and Edward Asner was in JFK with Kevin Bacon. Ta dah! Order Linking by Kount applies the same concept, but for a more serious purpose. When a credit card is presented to you in a CNP transaction, you may be able to tell if it’s fraudulent if you have previously seen it, got burned and have flagged it accordingly. But if it’s the first time you’ve seen the card, or if you’ve seen the card previously but it’s the first time that it engages in a fraudulent transaction with you specifically (e.g., it was just stolen this morning), it’s almost impossible to detect and stop fraud. Unless you have Kount Complete with Order Linking. Order Linking expands visibility far beyond your own data and into the millions of transactions that Kount examines each day—in real-time!

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