Mobile commerce is on a tear. Over the next decade, it’s projected that purchases on mobile devices and apps will overtake those from browsers and personal computers.Read More
Retail eCommerce spending via smartphones and tablets boomed in Q4 of 2016, up 45% over 2015. In fact, mobile accounted for 21 percent of total digital commerce dollars spent in the quarter, mobile’s highest recorded share of online sales ever.
And guess what? Mobile fraud is keeping pace. In 2015, the number of fraudulent transactions on mobile devices increased by 142% compared to 2014. And there’s no slowdown in sight, with CNP fraud losses projected to soar 80% by 2020.
For online Electronics retailers, this presents a dilemma. Customers and their money are obviously pouring in via the mobile channel, and you want to capture those orders. Yet with mobile fraud also soaring, you also risk higher fraud losses.
This is where the clever part comes in. There are fraud prevention solutions out there that actually help improve mobile conversion rates (while reducing fraud)! How is this possible?Read More
It’s no secret mobile commerce is huge: it’s projected to exceed three quarters of a trillion dollars next year. What may surprise you is that online apparel shoppers are leading the way! Just a few quick data points:
- In the hours after U.S. Women’s Soccer team won the 2015 World Cup, 2 out of 3 online sales came from smartphones and tablets at Fanatics, a sports apparel retailer.
- 41% of Thanksgiving-through-Cyber Monday sales came from mobile devices for European fashion retailer Yoox Net-A-Porters.
- Mobile sales increased 100% last year for Macy’s – which gets 84% of its revenue from apparel and accessories sales.
- “A little north of 70% of our emails were first opened on mobile” – apparel retailer, Matt Watson, Co-founder at Country Club Prep.
There’s an old joke in advertising: “I know half my advertising budget is wasted. I only wish I knew which half.” Unfortunately, too many eCommerce merchants could make a similar (bad) joke about their fraud prevention systems. This is especially true when it comes to mobile commerce – the fastest growing channel in eCommerce today.Read More
Do you know the 9 Deadly Costs of Fraud? This infographic quantifies them, including costs that are apparent, as well as the ones that are less obvious and can escape the notice of even the most careful observers. And while some fraud costs are not as significant as others, taken together they can punch a sizable hole in your bottom line… potentially millions of dollars (!) for large eCommerce merchants.Read More